A Creative Agency
Floodlight
Neoen 3GW Celebration
Task
As the first company to reach 3 gigawatts of renewable energy capacity in Australia, Neoen needed to make a splash. This was a chance to puff their chest, to celebrate their achievements.
Get attention, keep attention, be memorable.
Solution
Three gigawatt... 3 giga what?
We're used to hearing abstract comparative measures when talking about renewable energy. X carbon reduction, or Y cars off the road. But what if we showed exactly what you could power with 3 GW of renewable energy?
And if you're going to talk numbers, you need a numbers expert. There's only one choice... your friendly neighbourhood maths geek, Adam Spencer.
Launched across digital channels and at a Neoen event, Adam had fun demonstrating what you can power with 3 GW of renewable energy. He breaks down awe-inspiring calculations, Neoen's impact in Australia, and the people who made it possible.
Impact
The content was used at a major event as well as posted to help launch the Neoen Australian LinkedIn channel, which grew from zero to over a thousand followers within ten days.